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Payless Shoesource pranked VIP shoppers into paying markups of up to 1,800 percent for the bargain retailer's shoes as part of a viral advertising campaign designed to shift .
PHILADELPHIA (CBS) — Payless' recent marketing campaign tricked fashion .
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Recently the budget-friendly shoe company Payless pulled a savage prank on fashion influencers in California. ‘Payless’ took over a former Armani store in Santa Monica, . In an experiment that set out to prove shoppers will pay top dollar just for a label, the brand opened an extremely fake boutique called Palessi .
The discount shoe retailer opened a luxury store called "Palessi" and filled it with the brand's inexpensive footwear; shoes that vary from -, consumers paid up to 0 . Payless, a brand known for budget-friendly shoes, opened a fake pop-up store called “Palessi” in a Los Angeles mall and invited influencers to the grand opening. PHILADELPHIA (CBS) — Payless' recent marketing campaign tricked fashion influencers into paying significantly more for a pair of affordable shoes. The retailer created a .
Influencers got their cash back, along with free shoes. Their reactions caught in the short- and longer-form ads—those shocked “gotcha” moments—are fairly priceless.
Payless Shoesource pranked VIP shoppers into paying markups of up to 1,800 percent for the bargain retailer's shoes as part of a viral advertising campaign designed to shift consumers'. Recently the budget-friendly shoe company Payless pulled a savage prank on fashion influencers in California. ‘Payless’ took over a former Armani store in Santa Monica, stocked the shelves with their shoes and opened the doors of the pop-up store to influencers under the fake brand name Palessi.
In an experiment that set out to prove shoppers will pay top dollar just for a label, the brand opened an extremely fake boutique called Palessi and invited a group of influencers to come shop. The discount shoe retailer opened a luxury store called "Palessi" and filled it with the brand's inexpensive footwear; shoes that vary from -, consumers paid up to 0 for them. Payless, a brand known for budget-friendly shoes, opened a fake pop-up store called “Palessi” in a Los Angeles mall and invited influencers to the grand opening.
PHILADELPHIA (CBS) — Payless' recent marketing campaign tricked fashion influencers into paying significantly more for a pair of affordable shoes. The retailer created a new store, called .Influencers got their cash back, along with free shoes. Their reactions caught in the short- and longer-form ads—those shocked “gotcha” moments—are fairly priceless.Payless, a low-cost shoe retailer, opened a fake luxury shoe store called "Palessi" and filled it with the brand's inexpensive footwear.
The discount shoe retailer and agency DCX Growth Accelerator created a faux fashion shop that sparked millions of impressions. Payless. By T.L. Stanley. Payless' "Palessi" store tricked brand-seeking customers into buying their products at incredibly high "designer" prices by simply putting a fake designer label on them. Honestly, it was a. Payless Shoesource pranked VIP shoppers into paying markups of up to 1,800 percent for the bargain retailer's shoes as part of a viral advertising campaign designed to shift consumers'. Recently the budget-friendly shoe company Payless pulled a savage prank on fashion influencers in California. ‘Payless’ took over a former Armani store in Santa Monica, stocked the shelves with their shoes and opened the doors of the pop-up store to influencers under the fake brand name Palessi.
In an experiment that set out to prove shoppers will pay top dollar just for a label, the brand opened an extremely fake boutique called Palessi and invited a group of influencers to come shop. The discount shoe retailer opened a luxury store called "Palessi" and filled it with the brand's inexpensive footwear; shoes that vary from -, consumers paid up to 0 for them. Payless, a brand known for budget-friendly shoes, opened a fake pop-up store called “Palessi” in a Los Angeles mall and invited influencers to the grand opening.
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PHILADELPHIA (CBS) — Payless' recent marketing campaign tricked fashion influencers into paying significantly more for a pair of affordable shoes. The retailer created a new store, called .
Influencers got their cash back, along with free shoes. Their reactions caught in the short- and longer-form ads—those shocked “gotcha” moments—are fairly priceless.Payless, a low-cost shoe retailer, opened a fake luxury shoe store called "Palessi" and filled it with the brand's inexpensive footwear.The discount shoe retailer and agency DCX Growth Accelerator created a faux fashion shop that sparked millions of impressions. Payless. By T.L. Stanley.
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