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0 · adidas strategy 2025
1 · adidas sales strategy
2 · adidas membership growth strategy
3 · adidas marketing strategy
4 · adidas investments
5 · adidas in the news
6 · adidas growth strategy
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Despite the significant Yeezy impact, currency-neutral footwear sales were up 4% in 2023, reflecting strong double-digit growth in Football as well as in Specialist and US Sports. A high-single-digit increase in Originals also .
Currency-neutral sales up 10%, driven by adidas brand growing 14% in Q3; Underlying adidas business grows across all markets, channels and product divisions; Double . Despite the significant Yeezy impact, currency-neutral footwear sales were up 4% in 2023, reflecting strong double-digit growth in Football as well as in Specialist and US Sports. A high-single-digit increase in Originals also contributed significantly to the . Currency-neutral sales up 10%, driven by adidas brand growing 14% in Q3; Underlying adidas business grows across all markets, channels and product divisions; Double-digit growth in Lifestyle and Performance reflects breadth of brand momentum; Gross margin improves 2.0 percentage points to 51.3% despite currency headwinds The new strategy is designed to significantly increase sales and profitability as well as gain market share until 2025. More than 95% of sales growth is expected to come from the five strategic categories: Football, Running, Training, Outdoor, and Lifestyle.
Since the creation and launch of our ‘Own the Game’ strategy, the economic and political environment we operate in has significantly changed. Macroeconomic challenges as well as geopolitical tensions have had an adverse impact on our business, our consumers, and business partners.
In 2023, adidas created new brand narratives and will evolve these messages in 2024 and beyond. By putting the joy of sport and its power as a great unifier at the center, we want to counter an atmosphere of pressure and stress, especially for our younger consumers. In 2024, macroeconomic challenges and geopolitical tensions are projected to persist. Against this backdrop, we plan to return to top-line growth by scaling successful franchises, introducing new ones, and leveraging our .
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adidas strategy 2025
Back in mid-2015, Adidas (ADDYY -2.54%) launched a five-year turnaround plan that called for faster production and rotation of its products, expanding its direct-to-consumer channels, and deeper. In 2021, adidas doubled down on its commitment to sustainability – defining its all-important roadmap for 2025, which focuses on further material innovation, the switch to cleaner energy sources at supplier facilities, and enabling low-carbon design for its products. Adidas Sustainability Targets.Paving the way for a restart, Bjørn Gulden joined adidas as new CEO in January 2023. In this context, we are currently conducting a thorough strategic review, which also includes the financial ambition for 2025. Through sport, we have the power to change lives.In het driejarige onderzoeksproject brengt adidas experts uit verschillende sectoren samen om een nieuw ‘supermateriaal’ te ontwikkelen. Van dit materiaal wil de producent in de toekomst onder meer recyclebare kleding en voetbalnoppen maken.
Despite the significant Yeezy impact, currency-neutral footwear sales were up 4% in 2023, reflecting strong double-digit growth in Football as well as in Specialist and US Sports. A high-single-digit increase in Originals also contributed significantly to the . Currency-neutral sales up 10%, driven by adidas brand growing 14% in Q3; Underlying adidas business grows across all markets, channels and product divisions; Double-digit growth in Lifestyle and Performance reflects breadth of brand momentum; Gross margin improves 2.0 percentage points to 51.3% despite currency headwinds
The new strategy is designed to significantly increase sales and profitability as well as gain market share until 2025. More than 95% of sales growth is expected to come from the five strategic categories: Football, Running, Training, Outdoor, and Lifestyle. Since the creation and launch of our ‘Own the Game’ strategy, the economic and political environment we operate in has significantly changed. Macroeconomic challenges as well as geopolitical tensions have had an adverse impact on our business, our consumers, and business partners.
In 2023, adidas created new brand narratives and will evolve these messages in 2024 and beyond. By putting the joy of sport and its power as a great unifier at the center, we want to counter an atmosphere of pressure and stress, especially for our younger consumers. In 2024, macroeconomic challenges and geopolitical tensions are projected to persist. Against this backdrop, we plan to return to top-line growth by scaling successful franchises, introducing new ones, and leveraging our .
Back in mid-2015, Adidas (ADDYY -2.54%) launched a five-year turnaround plan that called for faster production and rotation of its products, expanding its direct-to-consumer channels, and deeper. In 2021, adidas doubled down on its commitment to sustainability – defining its all-important roadmap for 2025, which focuses on further material innovation, the switch to cleaner energy sources at supplier facilities, and enabling low-carbon design for its products. Adidas Sustainability Targets.Paving the way for a restart, Bjørn Gulden joined adidas as new CEO in January 2023. In this context, we are currently conducting a thorough strategic review, which also includes the financial ambition for 2025. Through sport, we have the power to change lives.
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