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New context, refreshed art direction, new media: Patek Philippe’s famous institutional advertising campaign receives a contemporary treatment, whilst remaining loyal to the original, iconic concept. In early 1997, the more iconic tagline was added the campaign. "You never truly own a Patek Philippe, you merely look after it for the next . The famous "Generations" ad campaign launched in 1996, and a year later .
As famous as Rolex's "If you were doing X – you'd wear a Rolex" campaign may be, it's arguable that Patek Philippe takes the crown with their famous ad series that coined the phrase "You never actually own a Patek . Patek Philippe’s advertising campaign cleverly brings together tradition, heritage .The spot ends with one of the timepieces set against a white background as Patek Philippe’s . “You merely look after it for the next generation.” This long-serving piece of .
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Philippe campaign with meanwhile nearly 50 ad themes has established itself as a role model . New context, refreshed art direction, new media: Patek Philippe’s famous institutional advertising campaign receives a contemporary treatment, whilst remaining loyal to the original, iconic concept. This year, Patek Philippe celebrates 20 years of its legendary ad campaign: "You never actually own a Patek Philippe. You merely look after it for the next generation.”
In early 1997, the more iconic tagline was added the campaign. "You never truly own a Patek Philippe, you merely look after it for the next generation" has become so well-known now that it’s almost a cliché. It's so successful that it's hard to imagine Patek Philippe without it. The famous Patek Philippe slogan reads “You never really own a Patek Philippe. You simply look after it for the next generation.” This particular Patek Philippe quote acknowledges the exclusive price tag that comes with owning a Patek Philippe watch whilst also pulling on the heartstrings of potential customers.
The famous "Generations" ad campaign launched in 1996, and a year later received the now-famous tagline, "You never truly own a Patek Philippe, you merely look after it for the next generation." As famous as Rolex's "If you were doing X – you'd wear a Rolex" campaign may be, it's arguable that Patek Philippe takes the crown with their famous ad series that coined the phrase "You never actually own a Patek Philippe, you merely look after if for the next generation." Patek Philippe’s advertising campaign cleverly brings together tradition, heritage and longevity – part of the manufacturer’s 10 values. In fact, their Generations campaign, launched in 1996, is proving to be as timeless as their timepieces, with a slogan to match: You never actually own a Patek Philippe.The spot ends with one of the timepieces set against a white background as Patek Philippe’s slogan – “You never actually own a Patek Philippe. You merely take care of it for the next generation” – is displayed.
“You merely look after it for the next generation.” This long-serving piece of advertising copy for a luxury wristwatch is a slice of genius. But why does it work so well?Philippe campaign with meanwhile nearly 50 ad themes has established itself as a role model for longevity and enjoys unique standing in the watch advertising segment, if not in advertising per se. New context, refreshed art direction, new media: Patek Philippe’s famous institutional advertising campaign receives a contemporary treatment, whilst remaining loyal to the original, iconic concept.
This year, Patek Philippe celebrates 20 years of its legendary ad campaign: "You never actually own a Patek Philippe. You merely look after it for the next generation.” In early 1997, the more iconic tagline was added the campaign. "You never truly own a Patek Philippe, you merely look after it for the next generation" has become so well-known now that it’s almost a cliché. It's so successful that it's hard to imagine Patek Philippe without it. The famous Patek Philippe slogan reads “You never really own a Patek Philippe. You simply look after it for the next generation.” This particular Patek Philippe quote acknowledges the exclusive price tag that comes with owning a Patek Philippe watch whilst also pulling on the heartstrings of potential customers.
The famous "Generations" ad campaign launched in 1996, and a year later received the now-famous tagline, "You never truly own a Patek Philippe, you merely look after it for the next generation." As famous as Rolex's "If you were doing X – you'd wear a Rolex" campaign may be, it's arguable that Patek Philippe takes the crown with their famous ad series that coined the phrase "You never actually own a Patek Philippe, you merely look after if for the next generation." Patek Philippe’s advertising campaign cleverly brings together tradition, heritage and longevity – part of the manufacturer’s 10 values. In fact, their Generations campaign, launched in 1996, is proving to be as timeless as their timepieces, with a slogan to match: You never actually own a Patek Philippe.
The spot ends with one of the timepieces set against a white background as Patek Philippe’s slogan – “You never actually own a Patek Philippe. You merely take care of it for the next generation” – is displayed. “You merely look after it for the next generation.” This long-serving piece of advertising copy for a luxury wristwatch is a slice of genius. But why does it work so well?
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